Why Mitsubishi Motors dumped the name Pajero for Montero. Cardeals.com.ng
Mitsubishi Motors decided to replace the name “Pajero” with “Montero” in Spanish-speaking markets due to a linguistic issue. In Spanish slang, “Pajero” has a vulgar meaning—it is a crude term for someone who masturbates. To avoid negative connotations and potential embarrassment, the company opted for the name “Montero,” which translates to “mountain hunter” in Spanish, […]Read More